How to Launch Your Side Hustle

Published by: Praeger
Release Date: January 30, 2020
Pages: 139
ISBN13: 978-1440873607
Buy the Book: ABC-CLIOAmazonBarnes & NobleBooks-A-MillionIndieBound


You've come up with a brilliant business idea, but you have no way to fund it. Now what?

This book will teach you how to start, scale, and sell a small business from scratch. It is intended for entrepreneurs of all levels, from first-time business owners to seasoned executives looking for a new perspective.

Once you've dug up enough pennies from between the couch cushions to start a new business, you're going to need a plan. How to Launch Your Side Hustle will walk you through the process of crafting your venture.

Author Troy R. Underwood, a trained software developer and entrepreneur, emphasizes using low-cost techniques and creative ideas to finance, market, and run your business, even as it gains momentum. Using his previous company as a model of what to do―and sometimes what not do to―Underwood candidly takes you through the steps of building your business, guided by the principle of necessity.

Each chapter is dedicated to a particular facet of business, from hiring and training the right people to pricing your product or service, buying the right software and tools, navigating legal issues, and understanding when it's time to sell the business. This book provides you with basic best practices in a quick and simple format, so you can get back to work on turning your aspirations into a reality.

  • Includes ten straightforward chapters that lend themselves to quick reading
  • Emphasizes low-cost practices that are applicable to all businesses
  • Shares technical and practical insights from a business professional
  • Covers all of the basics to starting a new business, using real examples


"Let me say that this book was fantastic. I loved it. It was a pleasure to read, extremely well written, informative, funny, and insightful. I would highly recommend it to anyone starting a business, not just entrepreneurs."
Herbert C. Goss, WGA Emeritus

Are You a ‘Necessity Entrepreneur’?

Necessity Entrepreneurs are in business to put food on the table for their families and employees. They aren’t operating on big bankrolls of venture capital (at least initially), and they don’t have trust funds to fall back on if the business fails. This type of entrepreneur is uniquely equipped to build exceptional businesses and inspire meaningful industry change. With people counting on them, they have to persevere.

Starting a Business? Plan Your Exit Now

Before you build your business, you need to build in an exit plan. Ask yourself:

  • Are you building a business to run it indefinitely, or to sell?
  • How much time and money can you invest before your family is at risk?
  • What do successful companies in your industry sell for?
  • How much do you need to grow annually to hit that sell-for target?
  • Does your market opportunity align with the growth you need?
  • If not, what will you do?

3 Mistakes Every Entrepreneur Should Avoid

The legal world can be needlessly complex, which prompts many new entrepreneurs to make the same
legal mistakes, including:

  1. You don’t own your work. Did you sign a contract with your employer that signs overs your intellectual property rights?
  2. Your product isn’t legal in particular industries, or it violates state law.
  3. You “borrowed” from the internet and are violating an existing copyright.