“Let me say that this book was fantastic. I loved it. It was a pleasure to read, extremely well written, informative, funny, and insightful. I would highly recommend it to anyone starting an a business, not just entrepreneurs.”

—Herbert C. Goss, WGA Emeritus

About Troy R. Underwood

Troy R. Underwood is the founder of multiple business ventures, a family man, and a lover of music. Highlights of his career include his founding of what eventually became triVIN, a company that transformed how vehicle titles are managed and processed and was later sold to DealerTrack. He is also the founder of benefitsCONNECT, a company that provided an innovative approach to healthcare benefits administration and was later acquired by Benefitexpress.

About How to Launch Your Side Hustle

You've come up with a brilliant business idea, but you have no way to fund it. Now what?

This book will teach you how to start, scale, and sell a small business from scratch. It is intended for entrepreneurs of all levels, from first-time business owners to seasoned executives looking for a new perspective.

Starting a Business? Plan Your Exit Now.

Before you build your business, you need to build in an exit plan. Ask yourself:

  • Are you building a business to run it indefinitely, or to sell?
  • How much time and money can you invest before your family is at risk?
  • What do successful companies in your industry sell for?
  • How much do you need to grow annually to hit that sell-for target?
  • Does your market opportunity align with the growth you need?
  • If not, what will you do?


Troy is available to speak on a variety of topics. To request Troy to speak at your event, contact him.